Excellent digital consulting for BJJ websites: Your MMA or BJJ gym is a physical business and you may get by using Instagram to attract new students, but a professionally designed website optimised for SEO can significantly elevate your online presence if you tap into the potential that comes from investing in local SEO. This way, you can reach potential students in your local area who are looking to begin their BJJ, MMA or NoGi grappling journey. If your BJJ clothing or MMA gear shop lacks a solid technical SEO structure and keyword optimisation alongside UX design updates, you might be missing out on some invaluable traffic. All of these ingredients are significant contributing factors to increasing online visibility and, as a result, improving sales. Discover more info on marketing for bjj.
Virtual and Augmented Reality (VR and AR) are ushering in an era of immersive marketing experiences. Brands are leveraging these technologies to offer consumers a virtual touch and feel of their products, significantly enhancing customer engagement. Expect VR and AR to become integral to experiential marketing strategies in 2024. Predictive analytics will take center stage in 2024. Powered by machine learning algorithms, predictive analytics allow marketers to forecast consumer behavior and purchase patterns. This trend helps businesses develop proactive marketing strategies that resonate with consumer needs.
Digital marketing latest news for BJJ websites: All marketing campaigns are designed to achieve certain goals. Goals for a brand awareness campaign could be getting 30% more followers and increasing engagement by 5%. It’s the same for social media marketing. If you’re investing resources to creating impactful content, the goal would be to attract more followers and have them engage with your brand on your homepage. It’s pretty easy to see whether you’re hitting these goals and if you aren’t, it’s time to hire a social media manager.
When you target keywords, the usual tendency is to go for those which have the highest search volumes, but it is more important to find the intent behind a search. Based on research by the University of Hong Kong, search intent can be segmented into two: People looking to find information relating to the keyword used, a user looking for more general information about a topic, a specific search will have a narrow intent and they are not looking for anything else while a general search will have the user looking at other related topics as well. By leveraging keyword intent for intent-driven marketing, businesses can drive more sales, attract more traffic, drive more sales and generate more leads. Read more details on https://www.nofaffmarketing.com/.
To attract new customers, you also need to maintain a powerful SEO presence. With 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. Having a strong SEO presence also translates to more in-store purchases, as well — in fact, 78% of local mobile searches result in an offline purchase. Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website.
So with a shift in how we measure engagement, it’s only natural that we change how we try to improve engagement on our feeds. It’s not just about likes anymore — Instagram engagement is going to become a lot more holistic in 2020! To help you improve your Instagram strategy, we’re sharing our best strategic tips to boosting engagement on your posts, videos and stories.
Internet marketing latest news for BJJ busineses: However, it can be all too different for a business just starting out these days. Most start-ups have a very limited marketing budget, so they must make an immediate profit for every dollar or pound spent. It’s important when setting out to set your marketing expectations right and understand your business growth journey. For instance, you might come up with a new line of products that have hundreds of stock keeping units (those details differentiating products, known as SKU’s). You may want to advertise all the products without holding any prior data. You may gather some ideas about advertising costs, but you don’t necessarily know which product works best and sells more, so your focus may be misplaced, and you can waste your marketing efforts and limited budget. Even if it’s a quality product that beats all the competitors, you have no brand equity and credibility to rely on, so why should consumers choose to buy from you, if you don’t stand out against the white noise of online, global advertisers?